Keep it fresh, local, simple.

A photograph of black metal framed backlit external sign.
Something old becomes something new.
Refactoring an abandoned site.

This purpose-built farm shop was still a blueprint when we planned the brand strategy over a kitchen table.

The Smiddy Farm Shop sits on an abandoned ironworks site and takes its name from the old Scots word for Blacksmith.

It all started from a belief that good locally grown food makes you healthier and happier and brings people together.

A visual mockup of the brand guidelines.
A comprehensive design system.
Including menus and outdoor signage.
A selection of food packaging items featuring the in-store labelling system.
A labelling system for products.
The butchery supplies the shop and restaurant.
The front cover of the Christmas brochure.
Christmas brochure for boosting pre-orders.
Increasing sales and easing the ordering process.
A gallery of spreads from the Christmas brochure.
Everything you'd need for a good Christmas.
Written in collaboration with the butchery team.
A selection of promotional flyers.
A template system for making flyers quickly.
Special offers for events and local tourist spots.
Graphic arrow poiting left.
Graphic arrow pointing right.
Mobile-friendly layouts and interactions.
Growing a large email list from zero.
Credit

Photography

Special thanks go to Del Sneddon for his excellent food photography work for the Christmas brochure. And to Gartmorn and Lochfied Farms for supplying us with some behind-the-scenes imagery.

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Credit

Photography

Special thanks go to Luigi Di Pasquale for his excellent food and interior photography and his shots of the Smiddy team working hard.

luigidipasquale