It can be a struggle to communicate what you offer. What you say you do may differ from what you do or what your customers even care about.
Being authentic can be tricky when the world is so competitive, but you will only win trust if you match what you say with what you do.
A brand duck test is a great place to start if you need more clarity in your communications.
Rather than an interrogation, we’ll run a short workshop with key stakeholders to determine your business goals, values, and personality.
This process reveals what matters to you and, most importantly, your customers. It becomes the foundation of your brand strategy.
Using what we’ve learnt from the workshop, we’ll create a complete brand strategy document that maps out the best approach for your business.
This document will guide you on what to say and how to say it. The value of your offer and what drives the types of people you need to win over.
The big idea. This is when things get exciting as we explore different creative ideas and themes that will bring your brand strategy to life.
This theme will communicate the core essence of your brand, so it needs to be intelligent, simple, easily applied, and unique to you.
The style guide or ‘brand toolkit’ sets out everything you need to publish anything in the future. It can save you valuable time and money.
This can be an extensive design system or a simple set of styles to follow, anything from internal documents to full-blown digital campaigns.
This is where we put theory into practice, from a glossy 96pp brochure to digital campaigns and product launches.
I can help you create anything you need, slot into your team, help you build a team, or offer ongoing support and advice for consistent growth.
I use a tool called Webflow to build client websites. It has grown to become a powerful all-in-one no-code development platform.
This can cut the process down and reduces cost considerably, allowing more budget to be spent where it can impact most; creative content.
